| OUR VISION & VALUES |
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Our Objectives |
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The objective
of GFA is to cater for all the general insurance needs of individuals
and SMEs (Small and Medium Enterprises) by providing quality service and
tailor-made products. Our ultimate aim is to provide customer
satisfaction within a business environment. GFA is working to achieve a
high standard of performance and a long-term position in the competitive
environment. |
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To empower staff so as to hasten decision taking processes in the spirit of swift and efficient customer service. |
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To have highly effective staff by providing continuous on-the-job-training and planned off-site training. |
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To increase market share by tapping into the much neglected SMEs (Small and Medium Enterprises) segment. |
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To design innovative General (non-life) insurance products. |
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To ensure a favourable return to our shareholders whilst protecting their investment. |
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| Our Vision |
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GFA will be
recognised as the preferred General Insurance company catering for SMEs
as well as individuals by offering tailor-made and a wide range of
products. We will achieve this through opening new branches,increasing
our network of agents and salesmen and keeping our products
competitively priced. We shall be recognised as a most respected and
honest business, continuously improving shareholder value and the
welfare of our staff whilst fulfilling our legal commitments. |
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| Our Core Values |
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Teamwork |
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Trust |
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Transparency |
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Professionalism |
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Integrity |
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Honesty |
